In the context of the regional objectives of supporting the internationalization processes of the Calabrian production systems, implemented by the Calabria Region through the Department of Economic Development and Cultural Attractors, participation in Milano HOME 2024 is proposed as an initiative to support the capacity-strengthening paths attractiveness and projection towards the extra-regional markets of the participating co-exhibitors, aiming - at the same time - to enhance the narrative of the image of "Made in Calabria" on the international scene, in the context of a production sector that represents an undoubted and recognized excellence.

In line with the values ​​of authenticity, originality, quality and innovation, on which Milano HOME is based, the project for the participation of the Calabria Region in the fair initiative intends to highlight Calabrian artisan skills, which - starting from regional identity traditions - focus to combine its essence with the themes of innovation and sustainability. A scenario that represents at the same time a showcase and a point of meeting and comparison with the best excellences of the European world of the home system, expressed in the countless meanings that the event aims to represent.