The Wally brand was born in 1925 In the center of Prato, at the behest of Niccola Niccolai, the Industria Chimica Pratese Colori e Affini (today L.C.P.L.A. srl) was founded.
In 1973 the company is transferred in the current headquarter, in via Della Robbia, 21 a Montemurlo, (Prato), 30 minutes by car from Florence.
Wally 1925, a brand that brings Tuscan Sensation and fragrances worldwide.
The products in the catalog of the “ Wally 1925 ” those formulations that can offer quality and genuinity typical of the artisan products of the past.
Each perfume contains high concentrations of essential oils, in harmony with synthetic molecules. The essences used for perfumes and fragrances are designed to evoke olfactory sensations typical of the Tuscany region.
The presence in the company of a laboratory for research and development, combined with frequent quality controls and the use of highly selected raw materials, make cosmetic preparations “Wally 1925”, safe and effective products.
The Wally Catalog offers today emanators of Fragrances for Environment , Fresheners for Linen for perfuming fabrics in cotton, silk, cashmere and linen, Scented Paper with Lavender for drawers, Perfumes for the person with notes olfactory related to the Tuscan tradition, Waters of Cologne and Talc Perfumed in the original package of the 20's, Soaps liquid and solid, Body wash in many different essences, Bath Salts, Shampoo and Conditioner for hair, Creme for body care, Creams and cleansers for face care.
The current owners, Franca e Gabriella Gestri, cousins of Rolando, intend to guarantee the family continuity that has been handed down since 1925, besides the professionalism and quality of the production, of which the company has always been proud of it.
The Wally 1925 brand is active from almost a century, since 1925, producing perfumes and home fragrances with the taste of doing well, combined with Tuscan tradition, quality, excellence of raw materials, competence and design, creating unique fragrances and perfumes , with unmistakable sensations. A quality that is today appreciated not only in Italy, but also in over 20 countries around the world.
